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About
Services
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For candidates
Job board
Contact us
Head of Marketing
• Hybrid
• Location: Baku
Apply
Share position:
Responsibilities:
Develop and execute end-to-end marketing strategy aligned with business goals;
Lead brand positioning, visual identity, and consistent communication across all channels;
Drive customer acquisition and retention through data-driven digital marketing (SEO/SEM, paid media, social, CRM, automation);
Manage performance marketing, funnels, customer journeys, and conversion optimization;
Oversee integrated campaigns, product launches, creative direction, and content strategy;
Run market, customer, and competitor research to inform growth decisions;
Lead PR, corporate communications, media relations, and reputation management;
Manage marketing budget, ROMI, analytics, and performance reporting to leadership.
Requirements:
7+ years in senior marketing leadership roles.
Strong in digital, performance, CRM, and analytics.
Strategic, data-driven leader with excellent communication skills.
Degree in Marketing/Business (Master’s is a plus).
FUNCTIONS:
Marketing & Sales
INDUSTRIES:
FI, Banking & FinTech
Apply:
Arina Shmerkovich
Email:
a.shmerkovich@peers.career
Telegram:
@Shmerkovich
Candidate Referral — 5% of the invoice amount after the candidate has completed the warranty period.