Head of Marketing

• Hybrid
• Location: Baku
Share position:

Responsibilities:

  • Develop and execute end-to-end marketing strategy aligned with business goals;
  • Lead brand positioning, visual identity, and consistent communication across all channels;
  • Drive customer acquisition and retention through data-driven digital marketing (SEO/SEM, paid media, social, CRM, automation);
  • Manage performance marketing, funnels, customer journeys, and conversion optimization;
  • Oversee integrated campaigns, product launches, creative direction, and content strategy;
  • Run market, customer, and competitor research to inform growth decisions;
  • Lead PR, corporate communications, media relations, and reputation management;
  • Manage marketing budget, ROMI, analytics, and performance reporting to leadership.

Requirements:

  • 7+ years in senior marketing leadership roles.
  • Strong in digital, performance, CRM, and analytics.
  • Strategic, data-driven leader with excellent communication skills.
  • Degree in Marketing/Business (Master’s is a plus).
FUNCTIONS: Marketing & Sales
INDUSTRIES: FI, Banking & FinTech

Apply:

Arina Shmerkovich
Telegram:
Candidate Referral — 5% of the invoice amount after the candidate has completed the warranty period.